Blog

May 30th, 2014

voip_May26_CImplementation of a VoIP solution can offer businesses many tangible benefits. However, without proper management and IT support for VoIP solutions, you could see a negative impact on your productivity. You may experience limited communication from both customers and employees, especially when it comes to mobile or remote workers. The challenge is how you can expand your VoIP capabilities to become effective on-the-go.

To benefit from the positives that VoIP can bring to businesses it is necessary that VoIP works with the reality of your business needs. When it comes to catering for out-of-office workers, there are a variety of ways you can help expand the mobility of your VoIP services.

1. Look into Unified Communications

If your employees are able to bring their own personal mobile device to work, your IT administrators likely rely heavily on users complying with your company’s policies. It is up to you to establish good security and compliance measures in order to meet the needs of both your customers and employees.

A solid solution is to look into Unified Communications (UC), which integrates real-time communication services such as instant messaging, telephony, data sharing, and video conferencing. In other words, UC helps bridge the gap between VoIP and other computer-related communication technologies, as well as help control presence, a status indicator that conveys willingness to communicate and single number reach.

2. Employ easy to use apps

Believe it or not, most top-rated business apps began as user-focused tools to help people find data more independently. Some of these apps have transformed into more customized tools to keep focus on specific business needs. The one problem with this is that satisfying these needs often sacrifices overall usability. If your employees are struggling to use the mobile version of your VoIP solution, then they likely won't.

What this can lead to, especially when a mobile solution is required, is use of unauthorized apps. The problem then is that this can lead to an increased security risk. To avoid this, try implementing an app or tool that is easy to use, easy to navigate and easy to manage.

3. Work with an experienced solution manager

When looking to expand existing VoIP solutions, or implement new ones, it can be tough to actually manage the solution and ensure that it works when you need it to. One of the best ways to achieve this is to work with an IT partner like us. The perk to outsourcing management of a solution to us is that you can have us get your apps and solution set up and then take over administration of your mobile services once his is established.

4. Cloud support

Having on-premise equipment and support for your VoIP solution is a good idea. However, the problem here is your existing IT team may not be ready for the challenge of providing cloud-based mobile app or voice support. We recommend you go for a hosted VoIP solution, which delivers the same cost-effective, network-based service but where the equipment is based at a provider’s site rather than in your data center. This eliminates the cost of on-premise gear, maintenance costs, and overall management, while increasing the overall effectiveness of your mobile solution.

Expanding VoIP mobile capabilities can enhance business productivity by effectively keeping both your customers and employees in contact with your business more easily. If you’re interested in learning more about VoIP solutions, don’t hesitate to contact us today.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
May 6th, 2014

SocialMedia_May06_CMarketing is an integral part of business operations and there are some useful strategies that can be employed, with one of the most effective being content marketing. This is creating your own branded content and sharing it on various platforms. When carried out successfully, businesses can see increased brand recognition and many more benefits. The question is how exactly a business can be successful with content marketing.

In a recent infographic published on LinkedIn, a number of interesting facts were highlighted about what the most successful content marketers have in common. Here are some of the findings from the infographic and the related reports it is based on.

What do successful content marketers have in common?

Regardless of the industry, the more successful content marketeers have the following four traits in common:
  1. They have a content marketing strategist - According to the statistics, almost 86% of the successful companies have a dedicated content marketing strategist.
  2. They have a strategy - While not 100% necessary, over 66% of successful companies have a content strategy and plan, or roadmap, that dictates what content is produced and when.
  3. They spend a lot more of their marketing budget - It can be tough to split any budget, but the more successful companies spend nearly 40% of their marketing budget on content marketing, as opposed to the least successful who only spend up to 16%.
  4. They find creating content far easier - This one is kind of silly at first glance - of course it follows that whatever you find easier you will be more successful at. However, if you hire a strategist who knows what they are doing, creating content will be easier, and more likely more successful.

How exactly are they successful?

From the figures from the infographic it is easy to see what the successful content marketers have in common, but the question we really should be asking is, "What makes them so successful?"

1. Use lots of social media

The main thrust of content marketing is to get the word out in as many ways as possible. Social media is the best and most versatile way to do this, and that's why over 87% of businesses use this platform. But for a truly successful strategy you need to use more than one site and in fact the most successful use seven sites at least to share their content.

This makes sense as the more platforms you use the higher the chance that your content will be viewed. So which platforms are the most popular? LinkedIn, Twitter and Facebook are the three most popular but other platforms like YouTube, Pinterest and Google+ can also prove effective.

2. Diversify your content

In many cases diversification of services or ideas can be one of the best ways of driving a business forward. This is especially true with regard to content marketing, where the best marketeers use an average of 13 different tactics. In descending order, the five most popular tactics are:
  1. Social media
  2. Articles on your website
  3. e-newsletters
  4. Blogs
  5. In-person events
Some other tactics used include, publishing books, ebooks, and branded content tools.

While 13 may seem like a large amount, especially for small businesses, the message is clear: To be successful with content marketing, you should diversify and utilize a number of different tactics as possible.

3. Have specific goals for your campaigns

As with most aspects of business, you need a clear direction in order to be successful. Without a goal there is a good chance that your content initiatives will be somewhat aimless and lacking in overall effectiveness. There are a near endless number of targets businesses can set for their content initiatives. The three most common are:
  1. Raising brand awareness
  2. Lead generation
  3. Customer acquisition

4. It's not all digital

One interesting finding was that one of the most effective ways to drive a content marketing strategy was through face-to-face events. In fact, over 70% of content marketeers believe that these in-person approaches are effective.

What this indicates is that while digital strategies are useful, and can be a great way to reach a wide number of different customers, these can go hand-in-hand with traditional style marketing. As well as focusing on producing digital content you might want to integrate this with some good old fashioned physical collateral.

At the very least, you should be attending events that are relevant to your industry, as well as networking. By getting your name out in person, you can encourage other to connect to you on the Web where they can view your content on various platforms and interact with you online, increasing the overall effectiveness and reach of your content.

Looking to learn more about content marketing and how our various solutions can help you deliver? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 23rd, 2014

SocialMedia_Apr22_CLinkedIn is a social networking site for professionals that was first introduced in 2003. With millions of users from over 200 countries all over the globe, this is a site that business owners, employees and job hunters join to build their connections. As with any other social networking site, an impressive profile is vital as this the first thing that people see when they click on you. And it's worth knowing that it's possible to customize your profile’s URL and this is recommended if you are using the site a lot or seeking work.

Why customize your LinkedIn URL?

When you sign up for a LinkedIn account, there is a default URL set on your profile. It contains random letters and numbers that would be impossible for anyone but a savant to remember. The good news is that you can customize this URL and use something unique and memorable. Before going through the steps on how to do this, let’s first look at the reasons why it's a good idea to personalize your LinkedIn URL.
  • It’s easier to remember - This is one of the top reasons why you need to customize your URL. As we've said, the random line of letters and numbers you get on signing up can't really be remembered. So it you want to grow your connections and find more business or job opportunities, Having a more memorable URL is a very good idea. People can access your profile easily or recommend it to others if they remember it in the first place.
  • It can be used in your email signature and business cards - To increase your exposure even more, you may include your LinkedIn URL in your email signature and business cards. It would look unprofessional and, let's face it, slightly ridiculous if you print the default URL randomly onto a card. The name of your company or your personal moniker looks much more professional.
  • It’s more searchable online - LinkedIn profiles are not only searchable on the site itself. They also appear in the results when queries are made on search engines. You’ll have better chances of being found if part of your URL was searched.

How to customize the URL of your LinkedIn profile

Before customizing the URL of your LinkedIn profile, it’s best to ensure that all vital information is posted since it serves as your online resume. Think of the name that you wish to use in your URL. It must be composed of 3 to 30 numbers or letters. Special characters and spaces are not accepted.
  1. Log in to your LinkedIn account.
  2. Hover your mouse on “Profile”, which can be found on the top part of the screen, then click “edit profile”.
  3. Look below your photo and you’ll see your profile’s URL. Click the “edit” link next to it.
  4. Under “Your public profile URL” on the lower right side of the window, click the “customize your public profile URL” link.
  5. Enter your preferred URL name in the field.
  6. Click “Set Custom URL”.
That’s how you customize your LinkedIn URL. For instance, if you entered “SamJones”, your URL will be “http://www.linkedin.com/in/SamJones”. LinkedIn URL can only be customized up to three times within six months. If you’ve changed it three times in less than six months, you must wait for the said period to pass before you can change your URL again.
Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 9th, 2014

SocialMedia_April07_CBusiness customers can be largely visual creatures; judging a company by how it looks. When it comes to social media campaigns if the content of your business posts is not visually appealing you may find it hard to engage your clients. The question is, what tools can you can use to create visual content, especially if you aren't a Photoshop expert or graphic designer.

In this day and age where compelling visuals are possible online, it is extremely important to learn how to create attractive visuals to aid your social media marketing campaigns. You at least need a working knowledge of how to enhance your photos and make them more attention-grabbing. There are a number of free or highly affordable tools out there that can help you do just that.

PIXLR - This advanced photo editor works like Photoshop, only it is easier to use and therefore ideal for beginners. You can create images from scratch or perform advanced image editing. Using fairly simple tools can maximize the potential of images. For quick editing, there’s PIXLR EXPRESS or PIXLR O-MATIC, which are free to use. Visit the PIXLR website to learn more and start use these programs.

PicMonkey’s Online Photo Editor - This photo editor can transform ordinary images into fantastic photographs in just a few clicks. Select the image that you want to modify and add special effects such as fancy text, or simply crop and re-size. The photos edited using PicMonkey can be uploaded on Facebook and other social media platforms. PicMonkey is free to use so you can just go to the website and start editing away. For added frames and special effects there’s a premium version you can upgrade to for USD $33.33 per year.

LiveLuvCreate - This website can be used without any charge and offers a variety of design layouts and graphics. Using this platform you can edit your own images and there are also a ton of images created by users on its library that can help give you inspiration. Among the tools available are borders, filters, and photo effects, as well as fonts, colours, and styles. Visit the website to set up an account and start editing your images today.

Canva - If you want to create your Facebook cover photos from scratch, or if you want to design some blog images, this is a free application that might prove useful. This tool is very convenient and can be used to create business cards, invitations, posters, and presentations. Visit the website today to start creating your own visuals.

Quozio - If you are into quotes, Quozio lets you upload famous and favorite quotes, visualize them, and then share them on your social network. Simply enter an interesting quote and then select a background image. Instead of simply posting what’s on your mind, you can make a quote more attractive and appealing by transforming it into a visual using this free app. Visit the site today to visualize your next quote.

Whether you are posting on Facebook, Twitter, or any other social network, your content cannot come alive without the use of quality graphics and images. If Photoshop does not work for you, these other tools are ideal substitutes for creating appealing graphics for a variety of social media platforms.

Make sure to share your own list of top photo tools for everyone to see! And, if you would like to learn more about leveraging social media in your business, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 3rd, 2014

VoIP_March31_CVoice over Internet Protocol, or VoIP, is one of the most popular modern methods of communication. It allows voice communication like a regular phone does, but it uses the Internet instead of the usual phone line. Many companies of all sizes in a multitude of industries have successfully adopted this technology. If you are still using landline phones for business communication you might want to look at the various advantages of adopting this technology.

More affordable communication costs

Using VoIP services like users communicate to other users either for free or at drastically lower call rates than regular providers, as long as they are connected to the Internet.

Other VoIP services let you use your existing phones that are connected to the Internet to enjoy unlimited calls for a lower price compared to the per minute charge of telephone companies. These service providers offer different packages to choose from, many of which might suit the size of your company, your business needs, and your budget.

More affordable hardware and software

If you are having second thoughts about using VoIP because you are concerned that the hardware and software used would cost you a fortune, fret not. The vast majority of VoIP systems require little to no installation and many can run using existing equipment.

When it comes to the hardware, companies that choose to use VoIP through a computer need a working sound card, which your computer probably already has, as well as a headset or microphone and speaker, whichever you prefer.

Other service providers may also require the use of VoIP phones. The price of these phones is also not that costly and in some cases these phones might be provided by the VoIP providers for a nominal monthly fee.

VoIP supports multiple calls at the same time

A regular phone line normally only lets you talk to one person at a time. VoIP allows multiple calls, including conference and group calls, which is an important advantage to many businesses. This makes it easier for employees, management, and business associates to collaborate with each other and to communicate with clients.

It’s also faster for clients to connect with customer support. As a result, their concerns can be handled and resolved faster, which in turn improves the customer experience and strengthens your business relationship with them.

VoIP offers more features that traditional systems

Aside from supporting multiple calls simultaneously, there are also several more features that you can enjoy from using VoIP. These features may vary from one particular service to another, but the most common features include:
  • Fax
  • Voicemail
  • Caller ID
  • Call waiting
  • Call forwarding
  • Call blocking
  • 411 directory
  • Last number redial
There are also advanced features that some service providers offer, including call transfer, return call, speed dialing, SMS, and area code selection. Many of these features come included in VoIP subscriptions, which help keep costs of add-ons low.

These are just some of the reasons why you might choose to switch to VoIP for your business communication. If you have further questions about VoIP, don’t hesitate to give us a call. Our support team is always ready to help.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
March 6th, 2014

VoIP_Mar03_COnce you do your research, you’ll find that choosing which VoIP provider to go for can be quite confusing (if not downright perplexing). Because of how critical the functions of a VoIP system are, it's not just important for you adopt this, but also that you get the best one! The question is, how you're going to do that.

Consider these tips when choosing a VoIP system and you'll stand a much better chance of ending up with the best one for your business:

The cheapest ones aren’t always the best

Just like bidding for projects, you need to be wary of those systems that offer full services at incredibly low prices. Don’t be tempted with how low the fee might be, as in the long run, you might end-up with a system you're not happy with. You don't want dissatisfied customers because they won't be able to reach you, or a system that's not a good fit for your business.

A good way of going about this is to test the service to see if the quality is in fact on a par with what you’re looking for. Another factor to consider is how seamlessly the new VoIP system will integrate with your business

Think about what your phone system’s key roles are

When you have a clear idea of the “what”, your “how”, “when” and “whom” will be a lot easier to determine. This is where you determine what kind of features you’ll need your VoIP system to have. Consider whether you need voicemail, auto-attendant or voicemail to email capabilities (among many others). Once you have a clear picture of what you need, you’ll have a better idea of which package or provider to obtain your VoIP system from.

Review different packages

There are many packages that are packed with features, making them seem incredibly appealing. Don’t get carried away with how seemingly amazing these packages are though. Instead, focus on what your business needs are and stay within the bounds of these demands. There is no point in having unlimited calls to Canada or other countries when your customers are based in the US, for example.

Look for excellent customer support with an almost zero downtime record

Regardless of how seemingly perfect and tailor-made your system is to your business, if you’re experiencing a lot of downtime from your provider it just isn’t going to work. You need to do a background check on your provider to make sure that their system has a near zero downtime.

Another factor to look into is their customer support. You’ll always encounter situations where you have a question about the system, such as a technical issue or maybe even to ask about upgrades. In cases like these, your provider must have an excellent customer service so you know that your questions and issues are going to be dealt with properly and quickly.

Work out what the real costs are

Don’t just think about the package that’s being sold, think about the equipment you’ll need and the manpower needed to get the system up and running. As your company grows, you’ll have to add more users to your system too. You have to think about the costs relating to upgrades and purchasing add-ons.

If you only consider the upfront payment and neglect the upgrades, maintenance, and any other factors of operating with a VoIP system, chances are you might end-up spending more than expected.

If you are looking for the perfect VoIP system, then we can help. Contact us now for our expert advice.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
February 12th, 2014

SocialMedia_Feb10_CMarketing is an incredibly important lifeline and function of nearly every business. With successful marketing a company will likely be more successful and able to grow. Nowadays, social media has become a large part of marketing, especially platforms like Twitter. While at first glance, Twitter is easy to use, there is a one big mistake many companies make that can harm the reach of their content and posts.

Social media is an always evolving idea, so what works one day won't necessarily work in the near or foreseeable future. Combine this with the various changes and features of the different social media platforms and it is nearly impossible to master every service.

When it comes to Twitter, one of the most popular features is using @username to bring the tweet to the attention of the user and to tweet about them. When you do this you and the person will be able to see it, along with people who follow that person.

What is the #1 mistake Twitter users make?

The problem is, many people put the @username at the beginning of the tweet. What this does, as we stated above, is only make the tweet visible on your feed, to the user and their followers. Why is this a problem? Well, it comes from how most businesses use Twitter. They use it to share content, e.g., a blog article or a video, etc.; to essentially tweet about the person, not at them. You see this in many tweets, for example, "@microsoft's new blog is great. Read it!"

While you want to share the content with people other than those who created it, putting @user at the front of your tweet actually limits the audience to the person who created the content and their followers - in other words the opposite of what you intend, unless Microsoft is your target audience of course!

How do you avoid mistake tweets?

If you are looking to tweet about someone or the content that user has created, using the @user is still a good idea because it will bring to the content-creator's attention that you are sharing their content. This is a great way to form relationships and even have these individuals and businesses share your content. In turn, this can help increase the potential of your content being seen by a wider audience.

For many tweets it makes sense to put the @username first as it helps make the overall tweet easier to read. The problem is, this will also limit your audience. So, for those who want to have their cake and eat it too, so to speak, add a period before @username e.g.," .@microsoft's new blog post is great. Read it!".

What this does is ensure that the tweet isn't addressed only to the user, but can be seen by everyone.

Looking to learn more about utilizing Twitter or any other social media as a part of your marketing strategy? We have a lot to tweet about and can help you tweet too.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
February 6th, 2014

VoIP_Feb03_CVoIP apps can help improve your communication. That’s a fact! However, not that many business owners are familiar with how VoIP works, thus leading to them missing out on the many potential advantages that it brings. When many business bosses first set out to integrate a new solution they look at what free services are available. The question to ask is: Are these free options good for business?

Here are four of the most popular free VoIP apps available and a look at what they can offer businesses.

1. Skype

Skype is one of the pioneering apps that revolutionized VoIP. As a leading VoIP app, It has a large user base, with about 50 million users logged-in at least once during January 2013.

This service lets users make free Skype-to-Skype audio and video calls, group calls, and instant messaging. But, if you want more advanced calling features like call forwarding, SMS messages, caller ID, calling landline or other mobile phones around the globe, video conferencing, and having your own Skype number, you are going to have to subscribe to a business plan.

2. ooVoo

ooVoo, another free app, offers the optimal basics like free audio and video calling services to other users, instant messaging, and even 12-way video conferencing, which can be great for individual users and small businesses.

The biggest downside to this app is that while it does allow calls to landlines and other numbers, you need to purchase credits or a premium account which can prove a bit expensive for many users.

3. Viber

Viber offers users free calling and instant messages to other Viber users and is one of the most popular VoIP services for mobile users.

Although Viber has already released a version for Windows and Mac, this app is definitely made for Smartphones. You need to have a Viber mobile account before you can use its desktop version. This is a good solution for individual users, but may not be the best option for businesses that need to make calls to landlines or non-Viber users.

4. Jitsi

Jitsi is a free open source VoIP program formerly known as SIP Communicator that is primarily written using a popular Java script. Jitsi supports multiple operating systems as well as a variety of internet telephony.

Aside from video calling, Jitsi also offers you the features of instant messaging, desktop streaming, call recording, encryption for calls, and file sharing. Jitsi's broad compatibility and powerful encryption support may make it seem like a great tool for business. However, because it is open source it could pose potential security risks and be a challenge to manage for your business.

Is free really better?

In all honesty, the free aspects of the services above will satisfy many of the communication needs of individual users. The problem is, that many businesses still rely on traditional landline style communication e.g., people calling the business. This means that you need a service that can port - transfer - your number from the old provider to the VoIP one, while also allowing others to call the business. Many of the free services don't allow this. What this means for your business is that you will be able to call people with the program for free, but others who don't use it likely won't be able to call you so easily.

The VoIP systems provided by IT partners like us however are designed for business use and can offer the same benefits as many of the free solutions - video calls, text messaging, etc. - along with the traditional phone requirements, only delivered through a digital connection and at a cost that is usually far below traditional landline subscriptions.

The other main problem with choosing free services is that they may not be able to handle a high volume of communication, largely because many of them are designed for personal or home use, rather than a business environment. Adopting the business features will usually require a paid subscription that could end up costing you more, especially if you subscribe on a per-user basis.

If you are looking to use one of the free apps above or are considering another solution, we strongly recommend you talk to us first. We can talk you through the process, and help ensure that any service is truly right for your business. Beyond that, we can also make recommendations for a system that will truly fit your business.

If you want to know more about VoIP, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
January 15th, 2014

SocialMedia_Jan13_CSocial media is now so common that it's expected that a company has a presence on at least one network. Because of the high level of use, sites have started to enter a more mature phase, where users are finding other ways to leverage the services. We will undoubtedly see a change in the way businesses use social media platforms in 2014 and new trends emerging which companies will be acting upon.

Here are five social media trends we believe businesses should track throughout 2014.

Successful content will become more helpful

One of the key rules of marketing is that you need to create content that is relevant to your target audience. If you can't show how your company, service or product will help the customer there is a high chance that they won't invest, or will look elsewhere.

Throughout 2014, we should see a shift of strategy with companies using social media to engage with customers to leverage data and create content aimed at being helpful to 'fans' and followers. This might include tips on how to use products and visual images that show fans how to use products, etc.

The key idea business owners should grasp is that they should not be using social media to promote their company, but rather using social media to help. When you can help your followers, you will see more positive association with your brand and possibly even more sales.

Planning ahead will become increasingly important

It used to be enough to simply have a social media account, but now you need to also be active. As more companies break into social media, you will need to post more content on a regular basis.

Because many managers and business owners are busy, they often lack the time to concentrate on social media, especially as demand grows. This means that companies will have to start planning ahead if they want to be successful on social media. What this means is likely hiring a new employee, or appointing a staff member, to run your social media activities. You will also need to schedule posts and content well ahead of time, as well as set budgets.

If you just post occasionally now, or have a profile that isn't that active, the first step you need to take is to schedule a day each week where content goes out. Take a look at older posts and see what worked well with your audience and create similar content. Schedule the content to be posted at roughly the same time each day. Over time, ramp up when you post - try posting new content on different days to see how reactions and interest changes. The key is to stick with it, and you will begin to see some positive returns - likely an increase in Likes, Shares and Comments.

Content will need to be mobile

It's not difficult to see that the mobile device - smartphone and tablet - has become the gadget of choice for many social media users. Some have even gone so far as to stop using social media on their computers entirely. This trend will grow throughout 2014 and what this means for businesses is that they need to be creating content that can be viewed easily on mobile devices.

Because mobile screens are smaller, and many companies are starting to create mobile oriented content, we should see some more visually oriented posts, including both movies and images. At the very least you should ensure that your content posted on social media platforms can be easily viewed by users on mobile devices and your other social related sites, like your blog, can also scale to fit on smaller screens.

Social data will play a key role in company strategies

As the number of users on social media continues to grow, we are starting to see a trend where many users are basically using social media for everything. Because these systems are online, data regarding nearly everything is being tracked and made available to companies and users. This social data can be a huge help if leveraged properly. For example, it allows you to see what users like and dislike, and the content that works best in certain regions, and different dynamics, etc. You can extrapolate this information to your products or services e.g., if post on how to use your product is liked more than other posts, you can assume that the product is seen to be good.

In 2014, companies will increasingly come to realize that they have access to this data and will start to use it to plot their marketing and social strategies. If you aren't already tracking your social data, now would be a good time to start. It will also pay to learn how to analyze it and develop useful insight.

Social integration is the next step

The first step in social media was to get users, including businesses, online and interacting. Now that this is happening, it's time to move onto the next step. For businesses this means integrating social media into their company. In 2014, that's what we predict we will begin to see businesses doing in larger numbers.

This trend has already started with businesses linking their websites to social media profiles but we predict it will go even further with companies integrating social data and plans into the organization as a whole. This will likely be the connecting of social data with other streams of data to make marketing and overall business decisions. In other words, social media will become an integral part of business.

What do you think the biggest social media trend will be in 2014? Let us know today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
December 18th, 2013

SocialMedia_Dec17_CWebsites like LinkedIn have quickly become the most popular, influential and arguably most useful to business users. LinkedIn is a social network, so if you have a profile it is a good idea to interact with other users. However, it is slightly different than other social media sites in that it's mainly aimed at businesses looking to to connect with other businesses and professionals to connect with their colleagues.

To get the most out of your personal profile on LinkedIn follow our five top tips:

1. Specialize

A popular feature of LinkedIn is endorsement. You can view other people's profiles and endorse their skills. Some popular users have hundreds of different endorsements. The purpose of these endorsements is to highlight the important skills of each user.

If a user has say 30 so-called important skills that they are all endorsed for, it kind of looks like these aren't really that important. It is a good idea to pare down your skills and endorsements to 3-5 which you feel best represent what you have to offer.

2. Don't connect with people in order to grow your following

One of the main goals many users have with other social media networks is developing content that encourages people to essentially connect with the business. This in turn increases the reach and popularity of the business. With LinkedIn, connections and content are still the goal, only the type of desired connection is different.

You shouldn't be aiming to connect for the sake of connecting. Instead, try to develop connections that will help your business meet its goals and objectives. Some good examples of this include connecting with suppliers, colleagues and even other businesses you work with.

3. Think socially (What's in it for them?)

LinkedIn is really just online networking, and as with most forms of networking you are looking to build rapport and establish a connection. This is usually done by being interesting, which means creating content.

When creating content or developing your profile you should keep in mind that it is for the people looking at your profile and not you. With everything you write or create, try to keep in mind: WIIFT (What's In It For Them?). If you can create something that your connections and profile viewers will be able to benefit from, they will be more willing to listen to you when you actually need to contact them.

4. Look at your profile

As we stated above, your content and profile should be oriented towards your viewers and connections. Look through your profile and posts to see that the information does reflect this purpose.

Try looking at the different sections of your profile and focus on how you can help your connections. This includes giving detailed descriptions on your roles and how you helped the company or customers. Above all else, make sure your profile contains the information that is relevant to the people you want to connect with. If it isn't, you likely don't need it.

5. Join groups

Possibly the best way to get the most out of LinkedIn is to join groups. There are groups that cover nearly everything in the professional world. Try joining groups that are relevant to your profession and interests. There are usually some great conversations going on that you can really learn and benefit from. If you are an active member, you will become well known over time.

This is positive, as it makes other members more approachable and willing to listen to you, and engage with the content you share. Joining groups also gives you a great way to connect with people of varying experience. If you need the help of a specialist you can look through group members until you find an expert with the experience you need.

LinkedIn can be a useful platform for business users and if you are looking to learn more about how you can leverage it, connect with us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media